Optometry 411

Technological advancements and a growing emphasis on preventative care and the importance of routine eye exams have led to major strides in optometry in recent years. But several challenges continue to fly under the radar, quietly impacting both patient outcomes and the future. When we say these issues are overlooked,...

In today’s optometry landscape, independent practitioners face intense competition from corporate giants, which dominate the market through vertically integrated business models. These large corporations control manufacturing, distribution, and retail, making it increasingly difficult for private practice optometrists to compete on pricing, convenience, and product availability. Fortunately, e-commerce platforms such as...

New research from the Contact Lens Institute just dropped, examining search trends in the U.S. and Canada. Results overwhelmingly confirm what you probably suspected — that price drives purchasing decisions. Interestingly, though, people are also looking for information on how to remove their lenses and exploring glasses/contacts comparisons. Stan Rogaski,...