Optometry 411

On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The good news? The right promotions can help drive sales and make your practice memorable and appealing in a sea of options. But it's hard when you feel like you...

In recent years, U.S. healthcare providers have increasingly recognized the significant impact of menopause. More resources are being compiled and shared, and institutions are updating their curricula to include comprehensive menopause education. There's still quite a ways to go, but it's a positive movement. Research is also providing a clearer...

As ECPs, it's easy to lose track of how much the average person knows — or doesn't know — about eye health and eye care. You have such a wealth of experience, so what seems like a no-brainer to you may still be a blind spot to the layperson. Knowing...