Optometry 411™ is an indispensable newsletter for optometry professionals, offering up-to-date clinical research, technological advancements, practice management tips, and industry news to support ODs and ECPs in providing exceptional care and staying ahead in the rapidly evolving field of eye health.

OUR LATEST ARTICLES

What Online Contact Lens Shopping Trends Mean for Your Optometry Practice

New research from the Contact Lens Institute just dropped, examining search trends in the U.S. and Canada. Results overwhelmingly confirm what you probably suspected — that price drives purchasing decisions. Interestingly, though, people are also looking for information on how to remove their lenses and exploring glasses/contacts comparisons. Stan Rogaski,...

Managing Diabetic Eye Disease: Strategy and Patient Education

The most recent report from the CDC (released in 2021) reveals that nearly 12% of the U.S. population has diabetes. Diabetic retinopathy (DR), a common complication of diabetes mellitus (DM), affects approximately 30% of adults with diabetes and is the leading cause of blindness in working-aged Americans. The International Clinical Diabetic...

Genius Idea: Try This Successful Team-Building Reward System in Your Optometry Practice

A couple weeks ago, I stumbled upon a podcast produced by Podiatry Today that piqued my interest. In the episode, Dr. Nicole Freels, DPM and Cody Meier, a longtime healthcare management pro, talked about their most successful and innovative team-building reward system. Of course, I began to think about its...

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