Customization
Private label frames offer a unique opportunity for a practice to curate a collection tailored to its specific patient demographics, at price points that align with any gaps within the existing optical assortment. Understanding what your patients are purchasing and the price points you are catering to can help you develop a customized selling strategy. Private label frames give a practice more control over profits, allowing you more pricing flexibility.
High-Margin Products
Create “whole pair” packages, with the frame and lenses offered at a bundled price. This has proven to be an effective strategy for keeping patients in-house by providing quality eyeglasses with a framework that is comfortable for budget-minded patients. In addition, by purchasing the frames at a significant discount on the wholesale cost, the optical realizes maximum profit on vision plan reimbursement.
Save the Sale
I’m sure you’ve been in a situation where a patient takes pictures and searches for products online while in your optical. One of the most attractive aspects of private label frames is that the patient is unable to find those products online. This can motivate a patient to purchase from your optical, allowing you to compete directly with online retailers. This competitive advantage can solidify the patient’s relationship with your optical, increasing the likelihood of them coming back each year.
