Optometry TV | American Academy of Optometry
Stay on top of eye care advancements and best practices through a variety of videos, including lectures, interviews, podcasts, shorts, and other educational content.
Popular video: Using a Modification Unit (35k views)
EyeCode Media
For those who like to watch their podcasts, this channel is home to episodes of all three EyeCode Media podcasts, which features conversations on billing and coding, clinical updates, and innovative strategies for a successful optometry practice.
Popular video: Varilux XR — A True Leap Forward with Jeff Harrell from Essilor (3.2k views)
Defocus Media
Similarly, the Defocus Media Podcast Network hosts video versions of their popular podcast on YouTube. Go here for the latest in optometric industry news, eyewear trends, and expert discussions of hot topics in the eye care profession.
Popular video: Transitions® XTRActive® Polarized™ and Transitions® XTRActive® New Generation Lenses (8.5k views)
The Power Hour
One more podcast channel for those who find video conversations more engaging that pure audio. If you’re not already familiar, The Power Hour is optometry’s longest-running pod, filled with discussions on industry news, leadership development, and practice growth tactics.
Popular video: Referrals, Philanthropy, and Video Marketing: Practice Growth Strategies Revealed by Ross Bernstein
Antonio the Optometrist
This one isn’t so much a reference for your clinical practice, but for your social media strategy. Antonio Hong is an Australian optometrist who makes our list due to his sizeable following. Consider peeking at some of his content to get an idea of what resonates with viewers.
Popular video: Astigmatism Vision vs. Normal Vision (4.5M views)
Dr. Eye Guy
Here’s another one you might look to for social media content inspiration. Check out the content topics, the formatting, and the way the video descriptions are created to include practice promotion, brand awareness, affiliate marketing, etc. (Note: Good Optometry Morning is another channel doing this kind of thing and Dr. David Armstrong is a great example of a low-key yet impactful presence.)
Popular video: Why Dry Eyes Cause Blurry Vision – 3 Reasons, And 3 Home Remedies
Eyes on Eyecare
Eyes on Eyecare covers everything from clinical techniques and new technologies to career advice and industry trends. It’s a comprehensive resource for ODs at any stage of their career.
Popular video: Getting Comfortable With Multifocal Contact Lenses (53k views)
Ryan Reflects With Dr. Ryan Corte
Students, new ODs, and seasoned practitioners can discover inspiration, practical tools, and strategies that enable you to make a meaningful impact and lead a balanced, purpose-driven career. You’ll find insightful stories, deep dives, and discussions on trending topics.
Popular video: 9 Tips To Maximize Patient Experience and Satisfaction (9.3k views)
Optometric Education Consultants
As the title suggests, this channel is all about education. You’ll find informative videos from top educators delivered in a relaxed setting. If you’ve never seen this channel or haven’t visited recently, browse the topics of the recent posts and see what catches your eye — lots of engaging topics. (Note: Woo University also has an active educational channel.)
Popular video: OCT in Neuro-Ophthalmic Disorders (3.7k views)
Optometry Today
Optometry Today is a UK-based journal, but U.S. ODs can find good info here, including skills guides, first looks at new devices, and quite a bit of lens content.
Popular video: OT Skills Guide: Applanation Tonometry (132k views)
Bonus: EyeTube
While not YouTube proper, Eyetube is home to a highly organized library of high-quality ophthalmic surgical videos, educational series, spotlights. There’s a substantial optometry section that’s worth browsing on a regular basis.
