Bausch + Lomb has announced the U.S. launch of LUMIFY Preservative Free, a new over-the-counter redness reliever formulated with low-dose brimonidine tartrate 0.025%. According to the company, this product is the first and only preservative-free OTC redness reliever in the U.S. market with this active ingredient.
The original LUMIFY, introduced in 2018, gained popularity for its rapid and selective action on eye redness without many of the side effects seen with older formulations.
“Consumers often say how amazed they are at the difference our original LUMIFY makes to their eyes, with over 50,000 five-star reviews as proof,” said John Ferris, president, Consumer, Bausch + Lomb. “LUMIFY Preservative Free brings that same fast-acting formula to those with sensitive eyes — delivering a visibly brighter, whiter look in just 60 seconds.”
ODs may find this product particularly useful for patients who experience irritation from preservatives but still seek redness relief.
“LUMIFY delivers consistently proven results for patients experiencing eye redness,” said Melissa Toyos, MD, and partner, Toyos Clinic, Nashville, TN. “With LUMIFY Preservative Free, my patients with eye sensitivities now have an option that’s just as effective as the original LUMIFY redness reliever eye drops.”
The new product is now available in single-use vials at major U.S. retailers including Walmart, Target, CVS, Walgreens, Rite Aid, and Amazon. The manufacturer’s suggested retail price is $26.99, and the packaging has been updated to reflect the brand’s premium image.
For more information on the LUMIFY brand visit www.lumifyeyes.com.
