PLANO, Texas — Eyecare Republic (ECR) is excited to announce the appointment of Rita Shallin as its Director of Business Development. Rita brings extensive sales and marketing experience from her two decades working in several industries, having spent the last eight years in the optometric alliance space.
Her time at IDOC focused on business development by providing exceptional member experience and showcasing the right vendor partners and services to help her member’s practices thrive. She was a top sales leader and coach. She has supported hundreds of eyecare practice owners as their trusted advisor earning her the respect of her doctors and peers. Her guidance in helping eyecare professionals reach their practice goals by better understanding their practice needs is unmatched.
If you are interested in learning more about Eyecare Republic and our vision, please reach out to info@eyecarerepublic.com.
Eyecare Republic is shaping the future of eyecare by uniting forward-thinking doctors in a dynamic alliance. This isn’t just a network — it’s a movement to advance patient care, strengthen practices, and empower the next generation of leaders in optometry. By fostering collaboration and innovation, we’re creating a brighter future for eyecare professionals and the communities they serve. Join us as we build an alliance that transforms challenges into opportunities and drives success across the industry.
Learn more at eyecarerepublic.com.
