Katie Lewis, Author at Optometry 411 https://optometry.industry411.com/author/klewis/ The 411 for Optometry Professionals Wed, 04 Mar 2026 16:41:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://optometry.industry411.com/wp-content/uploads/2024/05/cropped-Optometry411-32x32.png Katie Lewis, Author at Optometry 411 https://optometry.industry411.com/author/klewis/ 32 32 Contact Lens Patient Education Resources https://optometry.industry411.com/contact-lens-patient-education-resources/?utm_source=rss&utm_medium=rss&utm_campaign=contact-lens-patient-education-resources Wed, 04 Mar 2026 16:37:30 +0000 https://optometry.industry411.com/?p=3449 Contact lens compliance remains an issue. While contact lens–related eye infections are relatively uncommon, they can be vision-threatening. As far back as 1990, Eye & Contact Lens reported that “age under 30 and obtaining lenses for cosmetic or convenience reasons were the two variables statistically associated with non-compliant behavior.” Fast forward to 2020, when Review […]

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Contact lens compliance remains an issue. While contact lens–related eye infections are relatively uncommon, they can be vision-threatening. As far back as 1990, Eye & Contact Lens reported that “age under 30 and obtaining lenses for cosmetic or convenience reasons were the two variables statistically associated with non-compliant behavior.” Fast forward to 2020, when Review of Cornea & Contact Lenses cited further interesting findings:

Most of the 45 million contact lens wearers in the United States practice at least some behaviors that put them at risk for serious eye infections, according to a recent report from the CDC. One third of lens wearers who responded to the study’s survey recalled never hearing any lens care recommendations from their eye doctor, even though most clinicians reported sharing recommendations always or most of the time. So, despite the educational efforts going on in the exam rooms, the importance of lens care isn’t always getting through.

Research continues to show that most serious complications are linked to modifiable behaviors such as overnight wear without approval, water exposure, and poor case hygiene. “Some of the most common problems happen because patients are trying to save time or money,” says Teresa Narayan, OD, in the RCCL piece quoted above.

Contact Lens Institute (CLI) addressed the compliance problem most recently by updating The EASY Way (Eyes, Awareness, Safety and You), its initiative that helps the eye care community discuss healthy contact lens wear-and-care routines with patients.

Use these new free assets to boost patient education: a one-sheet infographic, social media designs, animated GIF, YouTube shorts, and even a staff quiz for your practice. All digital graphics are available in five languages.

The EASY Way contact les patient education infographic

The Center for Ocular Research & Education (CORE) is another great spot for patient education handouts on a host of contact lens-related topics. Here’s a few that caught my eye:

The CDC offers a few one-sheets here: Healthy Contact Lens Wear and Care

The AOA and CDC partnered on a one-minute-long, shareable YouTube video: 9 Healthy Contact Lens Habits

Further recommended resources:

How Can We Better Inform Patients of the Importance of Contact Lens Compliance?: Current Perspectives, Clinical Optometry

Contact Lens Rule Compliance Toolkit for ODs, AOA

Here’s an interesting discussion in r/Chempros about wearing contact lenses in a lab setting. And I’ll include the most recent CDC guidance on contact lens use in a chemical environment. Historically, labs would prohibit contact lenses entirely because of the belief that lenses could trap chemicals against the eye, but modern research doesn’t support a blanket ban. The most important rule: Lenses are not eye protection.

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A Practical Guide to Presbyopia Drops [UPDATED] https://optometry.industry411.com/a-practical-guide-to-presbyopia-drops-from-vuity-to-whats-next/?utm_source=rss&utm_medium=rss&utm_campaign=a-practical-guide-to-presbyopia-drops-from-vuity-to-whats-next Tue, 10 Feb 2026 17:41:04 +0000 https://optometry.industry411.com/?p=1999 Presbyopia drops have expanded quickly over the last few years, including a new FDA approval already in 2026. This week, we’re revisiting and updating our guide to presbyopia drops. What’s the latest? What’s in the pipeline? What do you need to know? Pharmacologic treatments for presbyopia promise to give patients freedom and flexibility in the […]

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Presbyopia drops have expanded quickly over the last few years, including a new FDA approval already in 2026. This week, we’re revisiting and updating our guide to presbyopia drops. What’s the latest? What’s in the pipeline? What do you need to know?

Pharmacologic treatments for presbyopia promise to give patients freedom and flexibility in the midst of busy careers and active lifestyles. They’re non-invasive, they’re adjustable, and they offer help in transitioning between near, intermediate, and distance vision. But patients miss the boat if optometrists don’t discuss it with them. Jacob Lang, OD, FAAO, called it out at CIME 2025 to Optometry Times:

Some of the barriers that patients run into with regards to pharmacologic correction and presbyopia … I think one of the biggest ones is their providers. It’s actually the doctors not knowing what options are out there with regards to pharmacologic correction and how those pharmacologic options might benefit their patients in their chairs. So furthering their education, embracing new things … I think that’s the biggest thing and the biggest barrier to patients getting access to these options.

Who are the best candidates?

Presbyopia drops tend to work best for patients who meet most of the following criteria:

  • Early to moderate presbyopia, where near blur is present but not yet constant across all tasks
  • Stable distance vision, whether emmetropic or well corrected with spectacles or contact lenses
  • Patients seeking situational near-vision support for workdays, social events, or travel
  • Post-refractive surgery patients who have good distance outcomes but are frustrated by the onset of presbyopia

Patients with significant cataracts, retinal pathology, or severe dry eye are not ideal candidates. Pupil size, while a factor, isn’t as critical as motivation and ocular health. Also at CIME 2025, Selina McGee, OD, FAAO, emphasized that it’s less about the perfect measurement and more about the patient’s willingness to try something new.

Drops can complement progressive lenses or monovision or multifocal contact lenses. And as bulleted above, they can support post-surgery patients or those seeking a temporary boost. McGee urged ODs to educate patients on combining options based on their lifestyle needs.

Here’s important context from Marc Bloomenstein, OD, FAAO, in his deep dive on presbyopia eye drops (which we recommend reading).

Presbyopia drops aim to restore near vision by targeting the size of the pupil and thus inducing an extended depth of focus. A very important and distinct feature to note is that we are not inducing accommodation; thus, there is not an enlargement of text on the page or screen, as you would experience wearing readers, for instance. When patients who have myopia look through a progressive lens or multifocal contact lens, they are magnifying the image. Presbyopia drops do not have the same magnifying effect and therefore, as with any new treatment, they have an adaptation curve. There is, and will be, an adaptive period that is needed to allow the visual system to align with these new modalities.

Available and emerging drops

Current options:

Vuity (pilocarpine 1.25%)

  • The first FDA-approved presbyopia drop (2021)
  • Works by inducing miosis to increase depth of field
  • Uses a proprietary rapid pH-shifting mechanism (pHast™) designed to enhance absorption
  • Onset: ~15 minutes, duration: up to 6 hours
  • Common side effects: Headache, brow ache, eye redness, and reduced night vision due to pupil constriction
  • No ocular surface lubricant in the formulation, which might contribute to stinging or burning on instillation, especially in patients with dry eye
  • See Vuity prescribing information

Qlosi (pilocarpine 0.4%)

  • FDA-approved in 2023
  • Also induces miosis via pilocarpine
  • Lower pilocarpine concentration → fewer side effects (and slower onset but greater comfort on instillation)
  • Onset: ~20–30 minutes, duration: up to 6 hours
  • Soothing vehicle formulation helps support the ocular surface
  • Ideal for those who experienced discomfort with higher concentrations
  • See Qlosi prescribing information

Another CIME 2025 attendee, Neda Shamie, MD, pointed out, “This new drop is really a two-in-one solution. It provides the visual benefits of pilocarpine while also supporting the ocular surface, which is often compromised in this demographic.”

Vizz (aceclidine ophthalmic solution) 1.44%

  • FDA-approved in August 2025
  • Uses aceclidine, a pupil-selective cholinergic agent, to induce miosis and increase depth of field
  • Designed to limit ciliary muscle stimulation compared with pilocarpine-based drops
  • Dose: Once daily using two sequential drops per eye from a single-dose vial
  • Onset: ~30 minutes, duration: up to 10 hours
  • See Vizz prescribing information

Yuvezzi (carbachol 2.75% / brimonidine tartrate 0.1%)

  • FDA-approved in January 2026
  • Fixed-dose combination of a cholinergic agonist (carbachol) and an alpha-adrenergic agonist (brimonidine)
  • Designed to induce miosis and increase depth of field while moderating some miotic-related effects through combination therapy
  • Dose: Once daily
  • Onset: ~30 minutes, duration: 8–10 hours
  • See Yuvezzi prescribing information

Recommended read: For a deeper dive into clinical implications of currently available drops, including ophthalmologist commentary, check out Options for Presbyopia Treatment Continue to Evolve, Healio

In the pipeline:

Current development in the presbyopia pipeline are focused less on expanding the field and more on refining durability, tolerability, and delivery. Here’s a few notables:

  • Nyxol (phentolamine 0.75%) uses a different mechanism — alpha blockers — to modulate pupil size, with Phase III data reporting significant near-vision improvement and extended duration
  • Microdosed delivery systems (such as Eyenovia’s MicroLine) are in development, using established pharmacologic agents delivered in smaller, more precise volumes
  • Lens-softening agents (including LX-OPH-162) are also under investigation, although earlier in development as a non-miotic approach

A note on barriers:

Many of these newer therapies still lack long-term efficacy data. What has also become more explicit in newer clinical commentary is that the category lives or dies on patient experience. That includes headache rates, dimming complaints, redness, and night driving concerns, especially because these drops are elective, cash-pay treatments.

On the provider side, we expect some will wait to see which brands rise to the top. That, combined with a desire to wait for post-market experience, will likely be the main factors slowing widespread use.

This content is intended for educational purposes only and does not substitute for clinical judgment. Treatment decisions should be based on individual patient needs, professional guidelines, and a comprehensive clinical evaluation.

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When Patients Bring Internet Diagnoses: How To Handle It Gracefully https://optometry.industry411.com/when-patients-bring-internet-diagnoses-how-to-handle-it-gracefully/?utm_source=rss&utm_medium=rss&utm_campaign=when-patients-bring-internet-diagnoses-how-to-handle-it-gracefully Mon, 02 Feb 2026 16:49:39 +0000 https://optometry.industry411.com/?p=2920 By the time a patient sits in your chair, they’ve probably already read or watched something about the reason for their visit. The CDC reports nearly 70% of U.S. adults ages 30 – 44 use the internet for medical information. 40 million people now use ChatGPT daily for health questions. People are anxious and trying […]

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By the time a patient sits in your chair, they’ve probably already read or watched something about the reason for their visit. The CDC reports nearly 70% of U.S. adults ages 30 – 44 use the internet for medical information. 40 million people now use ChatGPT daily for health questions. People are anxious and trying to feel prepared. We’ve all been there.

So assuming most of your patients have done some form of prior searching — what’s the best way to handle that? Good old emotional intelligence. It’s also helpful to make a distinction between pre-visit research (understandable, relatable) and diagnostic fixation (potentially problematic).

How should you respond when The Internet enters the exam room?

Sometimes the explanation they’ve landed on is incomplete. Sometimes it’s flat-out wrong. Sometimes, to be fair, they’ve nailed it. Still, whenever a patient brings up what they’ve read online, it’s natural to want to shut it down with warnings about Dr. Google.

But the best way to approach things chairside is taking a beat to acknowledge their research efforts … without endorsing their conclusions. And always keep the focus on your clinical reasoning:

I can see why that explanation made sense based on the symptoms you’re describing. Let me walk you through what I’m seeing and how it compares.

That kind of response brings your expertise to the fore without making a patient feel bad for trying to understand their own symptoms.

Plus, these days, more and more people are aware of the general pitfalls of symptom searches. It’s reasonable to offer a gentle reminder that online information can get overwhelming fast. A low-key acknowledgment of that reality helps take the edge off and keeps the exam moving forward.

Should you recommend credible online sources?

Certainly, just be selective about it. Patients are going to keep reading regardless. Recommending a specific resource or a small number of reputable sources can help point them to information that’s accurate and less alarmist.

If you want to read more about this, I can point you to a few sources that line up with what we see clinically. Just keep in mind that they’re meant to add context, not replace what we’re seeing today.

And if you notice the same questions or conditions coming up again and again, it’s worth creating an in-house handout that addresses those topics directly and shares how your practice approaches them.

What if the patient’s “research” is obviously wrong?

This is where a visit can go downhill.

When you hear information that’s clearly wrong, it’s tempting to correct it swiftly and shut it down. But that approach can do a couple things: 1) It has the chance of starting a debate. 2) Patients who feel embarrassed or dismissed may be less receptive to what you’re saying, or may leave without really buying into your recommendations.

A more effective approach is to explain why certain claims circulate and what you would expect to see if they were accurate:

That explanation comes up a lot online, but if it worked the way it’s described, I’d be seeing different changes here. What I’m seeing points us in a different direction.

Again, you’re taking a beat to separate their research efforts from their conclusion. It’s not about shaming them for looking something up. It’s about correcting the misinformation, but doing so calmly. And, importantly, you’re doing it through explained observation and reasoning rather than white-coat authority alone.

You ultimately want patients to understand why your assessment carries more weight than a search result, and the best way to do so is to show them what you’re looking for, what you’re ruling out, and why.


Sidebar: Front desk staff often hear these concerns first, especially on phone calls. Support your team by helping them establish some phrases they can use during these kinds of calls. Here are a few examples that warmly redirect patients towards next steps — without confirming or dismissing what they may have read/seen:

  • That’s something the doctor looks at pretty often. They’ll be able to give you a clearer answer once they’ve examined your eyes.
  • A lot of patients call with similar concerns. The exam will give the doctor what they need to explain it clearly.
  • The best way to get a straight answer on that is to have the doctor take a look. We can get you scheduled so they can walk through what you’ve been reading about.

More on this topic: Eyetube video on “How to (Respectfully) Correct a Patient

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How To Take Time Off Without Paying for It Later https://optometry.industry411.com/how-to-take-time-off-without-paying-for-it-later/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-take-time-off-without-paying-for-it-later Tue, 20 Jan 2026 21:29:00 +0000 https://optometry.industry411.com/?p=2979 Time away from your practice is unavoidable. Vacation, personal obligations, potential prolonged sick days, not to mention continuing education and conferences. A simple plan helps your practice maintain continuity of care while giving you the time off you need. Follow these steps to keep a few days away from turning into extra work when you […]

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Time away from your practice is unavoidable. Vacation, personal obligations, potential prolonged sick days, not to mention continuing education and conferences. A simple plan helps your practice maintain continuity of care while giving you the time off you need. Follow these steps to keep a few days away from turning into extra work when you return.

Step 1: Communicate the absence internally

Perhaps obvious, but your absence should be clearly documented on the schedule and communicated to front desk and clinical staff. When your time away isn’t visible, staff might even assume you’re simply tied up and will be available later.

Furthermore, your team should know whether you’re fully unavailable or reachable only for limited situations. Any exceptions should be specific.

Step 2: Define clinical coverage and escalation

Before you leave, it’s important your team understands which situations require immediate clinical review and who is responsible for handling those. In a multi-provider practice, it may be as simple as assigning another OD. In a solo practice, there will need to be triage criteria in place and follow-ups scheduled for when you’re back.

Step 3: Set refill and follow-up parameters

Refill requests and follow-up questions continue while you’re away, and staff may be unsure whether to proceed or defer without confirmation. It can only help to reaffirm (before leaving) that existing standing orders and refill policies remain in effect, and that any requests falling outside those parameters should be flagged for review on return.

Step 4: Plan for your return

This step often determines whether being away feels manageable or disruptive, and it’s an easy one to handwave. But if no review time is set aside, that necessary work tends to spill into patient time over the next few days, potentially leaving you scrambling.

When possible, it helps to intentionally build in a short window to review messages and touch base with your team. In practice, this often looks like:

  • Blocking the first 30 to 60 minutes of the return day for review
  • Asking staff to debrief you on unresolved patient issues that were deferred during your absence

Try these steps the next time you’re out of office — Vision Expo in March maybe? See if it doesn’t improve stress levels all around.

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Options To Explore for Patients Struggling With Night Driving https://optometry.industry411.com/options-to-explore-for-patients-struggling-with-night-driving/?utm_source=rss&utm_medium=rss&utm_campaign=options-to-explore-for-patients-struggling-with-night-driving Mon, 12 Jan 2026 17:12:14 +0000 https://optometry.industry411.com/?p=3103 Night driving is a common pain point for many patients, particularly as they age. Reduced contrast sensitivity and increased light scatter can create challenges, and you’ve no doubt heard complaints about the glare from modern LED and HID headlights. Tear film instability and small refractive changes can contribute as well, which is why patients may […]

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Night driving is a common pain point for many patients, particularly as they age. Reduced contrast sensitivity and increased light scatter can create challenges, and you’ve no doubt heard complaints about the glare from modern LED and HID headlights. Tear film instability and small refractive changes can contribute as well, which is why patients may ask about night driving solutions even when their daytime vision feels comfortable.

Of course, some night driving symptoms are due to underlying ocular or neural factors — IOL optics, corneal irregularity, retinal health, mesopic pupil behavior — that may not respond meaningfully to lens-based solutions. Even so, patients often look to their OD for guidance on what can realistically improve night driving comfort.

Today, Optometry 411 looks at the brands and categories worth knowing about as you help patients navigate the lens-based options available.

ZEISS DriveSafe

ZEISS DriveSafe is one of the more established driving-specific lens designs and a common reference point for ODs, and it is sometimes presented as an everyday lens with driving benefits rather than a dedicated night-driving pair. It’s a clear lens paired with an AR coating tuned to reduce perceived glare from headlights, streetlights, and reflective road surfaces.

Hoya EnRoute 

Hoya’s EnRoute family takes a tiered approach. The standard EnRoute lens is designed for low-light clarity and comfort without adding a tint.

The EnRoute Pro version introduces a contrast filter that can be helpful in certain driving conditions, but because it reduces light transmission, it is better framed as a daytime or mixed-use solution. Being able to explain that distinction helps patients avoid choosing the Pro version for the wrong reason.

Shamir Driver Intelligence Moon lenses

Shamir Driver Intelligence Moon is a newer entry in the category of clear, optics-based lenses designed specifically for night driving. The lens is developed using data-driven optical modeling, including AI-based analysis during the design process. Development was in collaboration with the BWT Alpine F1 Team, which makes for an interesting talking point.

Premium AR lenses that aren’t specifically for driving

Some ODs prefer to stick with high-quality AR stacks rather than specialty driving designs. These aren’t night lenses per se, but they do aim to cut down on ghosting, halos, and distracting reflections that become more noticeable after dark.

A few that come up often:

ZEISS DuraVision Platinum
Essilor Crizal Sapphire HR
Hoya Hi-Vision LongLife AR
Nikon SeeCoat Bright

These could appeal to patients who want durability and all-day performance, with improved nighttime comfort as a secondary benefit rather than a primary feature.

Yellow or amber “night driving glasses” 

Yellow-tinted glasses are probably the most heavily marketed night driving products in the consumer space. A quick search on Reddit, for example, shows users overwhelmingly suggesting yellow-tinted lenses to each other, usually to combat the aforementioned glare from bright headlights in oncoming traffic. A few name brands beyond the multitude of generic online options: Rx-Safety Halo, Eagle Eyes, NoIR, Night Rider.

The key point to emphasize here is that these tints reduce overall light transmission. Most wearers don’t consciously register the loss of ambient light. What they do notice is softer headlights. Openly acknowledging this distinction/tradeoff in your patient conversations is a good idea.

Where yellow tints are most defensible:

  • Well-lit urban driving
  • Dusk or early evening conditions
  • Patients whose primary complaint is discomfort rather than object detection

Where they are least appropriate:

  • Rural or poorly lit roads
  • Older patients with reduced contrast sensitivity

Clip-ons and fitovers

As with yellow-lens glasses, clip-ons and fitovers are widely available and inexpensive, but again, they aren’t the strongest overall performers for nighttime vision because of the tint. Brands patients might mention include Cocoons, Solar Shield, Fitover USA.

Zenni NeoContrast

We’re mentioning NeoContrast lenses separately because they appear nearly clear. They use a mild contrast-enhancing filter rather than a heavy tint, which is why they present differently than the saturated yellow we’ve come to expect. That said, even mild spectral filtering reduces overall light transmission to some degree, so it’s worth a conversation about the tradeoffs.

Recommended read: Optometry Times has insights on identifying nighttime visibility difficulty

Photochromic options, with important nuances

Photochromic lenses frequently come up in conversations about driving, but they are not designed to improve nighttime vision. Some newer options do activate behind the windshield, which can be helpful for daytime or dusk driving. Examples include Transitions XTRActive and Hoya Sensity Dark, both of which provide behind-the-windshield activation and deeper tinting in bright conditions. Transitions Drivewear is polarized and optimized specifically for daytime driving.

These lenses can be useful for commuters who drive in changing light, but they should not be positioned as solutions for nighttime glare or low-light visibility.

Non-optical factors

An important aside: Vehicle-related factors can also contribute to glare and reduced visibility. Might be worth mentioning to patients that cleaning the inside and outside of their windshield regularly can make a noticeable difference. Dim the interior/dash lights as much as possible. Fresh wiper blades can help, too.

This article is intended for educational and informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Clinicians should consult current research and clinical guidelines before applying any concepts in practice, and patients should always seek personalized advice from their healthcare provider.

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OD Due Diligence: Considerations When Launching Ocular Aesthetics https://optometry.industry411.com/od-due-diligence-considerations-when-launching-ocular-aesthetics/?utm_source=rss&utm_medium=rss&utm_campaign=od-due-diligence-considerations-when-launching-ocular-aesthetics Sun, 14 Dec 2025 16:00:36 +0000 https://optometry.industry411.com/?p=2936 A practical Q&A for ODs exploring new services. Aesthetics has been getting more and more attention in optometry, especially as ODs fold IPL, RF, and lid-health treatments into their dry eye services. And noninvasive aesthetic care is part of a much larger U.S. market valued at about $20.8 billion. With that kind of growth, it’s […]

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A practical Q&A for ODs exploring new services.

Aesthetics has been getting more and more attention in optometry, especially as ODs fold IPL, RF, and lid-health treatments into their dry eye services. And noninvasive aesthetic care is part of a much larger U.S. market valued at about $20.8 billion. With that kind of growth, it’s easy to see why some practices are thinking about adding such services as a cash-pay addition.

But where to start? This Q&A is designed to walk you through the foundational questions to ask before adding ocular aesthetic or medical-spa services. It’s helpful if you’re already running a dry eye clinic or if you’re starting with almost no familiarity with the aesthetics space.

What falls under ocular aesthetic services, and where would I even begin?

A common entry point is IPL and RF, which are already well-established in managing MGD and ocular rosacea but also provide cosmetic benefits like skin tightening or reduced redness.

Another typical first step is to enhance your existing lid-hygiene protocols with products or in-office debridement tools. It’s a cautious approach that can help you understand workflow and pricing strategies without major investment.

More advanced services like microneedling, peels, or injectables require significantly more training and regulatory considerations, so it’s reasonable to save those decisions for later.

In a helpful piece recently published by Optometric Management, Janelle Davidson, OD, proposes you evaluate offering aesthetic optometry by breaking it down into these 3 buckets:

1. Fundamental eye spa. This option required me to invest between $100,000 to $150,000 for equipment and overhead. Services under this bucket include skin health product recommendations, nutritional supplements for aging support, therapeutic cosmetic products, and treatments, such as IPL and radiofrequency therapy. Staffing for this bucket typically requires 1 additional team member to manage spa inventory, and treatments that can be delegated.

2. Intermediate eye spa. This level enables optometrists to provide all the services available in the fundamental eye spa, while fostering collaborations with aestheticians, lash, and makeup artists. Offerings here include lash extensions, hydrofacials, dermaplaning, professional makeup sessions, and chemical peels.

3. Advanced eye spa. These services may include neurotoxin injections (such as botulinum toxin), microneedling with radiofrequency, and CO2 laser-resurfacing around the eyes. Although this level demands greater investment in staff and equipment, it offers substantial revenue potential. (Source: Offering Ocular Aesthetics)

How do I know whether my practice identity can support aesthetics?

Think about how new services will fit into the way patients already see you. If your practice is known for dry eye, advanced tech, or specialty care, aesthetics could be seen as a natural extension. On the other hand, if you’re better known for routine exams or family care, you may want to ease into things more slowly (or even create a separate brand identity).

Ultimately, what matters is clarity. Your patients need to understand where medical care ends and elective services begin.

Will my current patient base support this?

You can get a quick sense by reviewing your patient mix. A large dry-eye population, high contact-lens wearers, frequent MGD cases, or many adults over age 40 often indicate strong potential for interest. Dr. Davidson found “communities comprised of a balanced mix of older millennials, Generation X, and baby boomers” tend to be more interested. Ask questions directly (or on intake forms) to help you determine interest.

If most of your patients are young, budget-conscious or highly insurance-driven, demand may be lower. It doesn’t mean ocular aesthetics is off the table, but it might require new outreach or targeted marketing rather than relying on internal referrals.

What kind of training do I need?

Even if you choose a relatively intuitive device, you and your team will need focused education. COPE-approved ocular aesthetics programs exist specifically for ODs and include hands-on labs for IPL, RF, microneedling, and related techniques. Look to conference courses for vetted options.

Training is important for safety and for confidence in patient selection. Knowing who is an ideal candidate — or who isn’t — protects you and paves the way for successful outcomes.

Are there state-specific rules I need to understand?

Definitely. Regulations vary widely. Some states allow ODs to perform IPL, RF or other energy-based treatments directly. But others require physician collaboration or limit what support staff can do, even under supervision.

Before buying any device, you should confirm:
• who can legally perform each procedure
• what documentation or consent you need
• whether your malpractice coverage includes aesthetic services
• whether the procedure counts as medical or cosmetic for state purposes

This step alone prevents costly missteps down the line.

What should I be looking for when evaluating devices?

This is where many ODs feel overwhelmed. A practical approach can help. Here’s three criteria:

1. Clinical evidence
Look to devices with published data in ocular surface disease, MGD, or periorbital treatments. Not all IPL or RF systems are designed for eyelids.

2. The numbers
Beyond the list price of the device, you have to consider consumables, maintenance fees, and how many treatments you realistically expect per month.

3. Workflow fit
Some devices require more space, longer appointments, or extended cooldown times that will impact scheduling. Others are designed for quicker use. It’s important to understand the logistics.

Keep in mind that you can get started without a large suite of aesthetic equipment; one well-chosen device can carry a new program through its first year.

For those ready to speak to a vendor, we’ve prepared a handy list of questions/topics you’ll want answered before making any final decisions.

Vendor Questions for Aesthetic Services
Click the pic for a printable PDF.

What’s a reasonable financial expectation for year one?

Industry benchmarks suggest that a basic eye spa setup, as detailed by Dr. Davidson in the quote box up top, typically requires an initial investment in the low six-figure range. But the revenue potential can be strong, particularly if your patient base already fits the bill.

A simple ROI model helps. Estimate the number of dry-eye or MGD patients who may convert to IPL or RF. Then layer in elective cosmetic interest. Compare that potential volume against monthly payments, disposables, and staff time.

Recommended read: How to Build Aesthetic Optometry Services Comprising 30% of Practice Revenues

How will these services affect my daily operations?

Expect to make adjustments to scheduling and staff roles. As for patient flow, some practices create dedicated blocks for aesthetics.

You’ll also likely need to add short educational consults and incorporate before-and-after photos in discussions. And your team will need to learn how to discuss elective service pricing comfortably — a distinct skill set!

What should I do first if I’m seriously considering this?

Step 1: Audit your patient base. Look at your dry-eye numbers, lid-disease cases, repeat visits, and demographics.

Step 2: Attend a hands-on training. Even one workshop can give you insight on whether aesthetics feels like a natural fit.

Step 3: Talk to vendors, but only after you know your goals. Use our list of questions to make informed purchasing decisions.

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New Law Eases DEA Training Requirements for Optometrists https://optometry.industry411.com/new-law-eases-dea-training-requirements-for-optometrists/?utm_source=rss&utm_medium=rss&utm_campaign=new-law-eases-dea-training-requirements-for-optometrists Tue, 09 Dec 2025 15:13:25 +0000 https://optometry.industry411.com/?p=3098 A new federal law is poised to streamline required training for prescribers of controlled substances. The Support for Patients and Providers Act, a wide-ranging healthcare bill signed into law on December 1, includes a provision granting the American Optometric Association (AOA) formal standing as a physician-level provider of education related to controlled substances, the AOA […]

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A new federal law is poised to streamline required training for prescribers of controlled substances. The Support for Patients and Providers Act, a wide-ranging healthcare bill signed into law on December 1, includes a provision granting the American Optometric Association (AOA) formal standing as a physician-level provider of education related to controlled substances, the AOA announced.

What’s the context?

Lawmakers added provisions to address the confusion created by a previous DEA mandate requiring specific coursework for any clinician with a DEA registration. Because some state-developed CE courses did not meet federal standards, ODs practicing in those states faced the possibility of completing two versions of essentially the same training (one state, one federal). This new law allows the AOA to review and certify state-developed courses so they meet federal expectations, removing the risk of redundant requirements for optometrists.

AOA President Jacquie M. Bowen, OD, said the update strengthens support for the profession. “This legislative win is a meaningful step forward for patient care and for the doctors of optometry who serve communities every day,” she said.

In their announcement, the AOA notes that to meet the DEA’s current eight-hour education requirement, doctors can continue to use the Providers Clinical Support System (PCSS) “Substance Use Disorder 101 Core Curriculum” (developed by the American Academy of Addiction Psychiatry). The 23-module program offers an overview of evidence-based approaches to substance use disorders and co-occurring conditions. Modules are free with registration, and the AOA advises ODs to select “other” and specify optometry when prompted for their profession.

The AOA is also preparing an optometry-specific course that will be available in the coming months. An in-person education offering will follow at Optometry’s Meeting 2026 (June 17 – 20 in Phoenix).

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What You Can Stop Approving (and Still Keep Your Practice Running Smoothly) https://optometry.industry411.com/what-you-can-stop-approving-and-still-keep-your-practice-running-smoothly/?utm_source=rss&utm_medium=rss&utm_campaign=what-you-can-stop-approving-and-still-keep-your-practice-running-smoothly Thu, 20 Nov 2025 15:06:28 +0000 https://optometry.industry411.com/?p=2989 If it feels like too many decisions in your practice run through you, you’re probably right. Most ODs end up as the default go-to for everything because it’s faster in the moment (and because you’re a leader). Over time, though, these small decisions add up and start competing with patient care. You may not even […]

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If it feels like too many decisions in your practice run through you, you’re probably right. Most ODs end up as the default go-to for everything because it’s faster in the moment (and because you’re a leader). Over time, though, these small decisions add up and start competing with patient care.

You may not even realize how many small decisions you make until you try to step back — or until you’re out for a few days and questions start piling up.

Delegation can help, but it has to reflect the day-to-day realities of an optometry practice. There are legal expectations around what must stay with the doctor. Patient safety is always part of the equation, too. And on the staff side, you’re working with different levels of experience and different comfort levels with responsibility. All of that influences how smoothly a handoff goes.

How to hand things off successfully

1. Decide what you’re comfortable letting go of. Before moving anything to staff, take some time to evaluate the task.

Ask yourself:

  • Does this require clinical judgment?
  • Does it fall under a legal or state-specific rule?
  • Could a mistake create risk for the patient or the practice?
  • Is this predictable enough for staff to handle without guesswork?

2. Most offices have unwritten guidelines floating around. The problem is that people remember them differently, and that can be why questions still end up on your desk. Clarifying the “rules” prevents things from coming back to you out of uncertainty. Example of a rule: Approve a remake when the issue is a scratch, coating defect, or shipping problem, and bring it to me only if the concern involves vision or prescription accuracy.

3. Not every staff member is suited for every responsibility, so choose someone who is trustworthy and handles details well. Once you know who that is, give them context to know when the task belongs to them and when you still want to be involved:

You can answer these messages because they are not clinical questions.
You can finalize this referral paperwork because the clinical review happens when I sign it.

4. Decide in advance how you want to stay in the loop. Otherwise, people may still check in too often (or not often enough). Would you like end-of-day notes? Or just an update when something unusual happens?

5. As things get underway, be sure to do some reflecting:

  • Do I feel good about the decisions being made?
  • Is this person handling small issues in a way that fits the practice?
  • Are the questions I’m getting reasonable, or do they point to something I didn’t explain clearly enough?
  • Am I getting involved out of habit rather than necessity?
  • Is this handoff giving me the breathing room I expected?

Where you might pare down

This following list is meant to help you assess avenues for delegation. These are the things that can sometimes default to the doctor’s desk but don’t actually require it. Ultimately, what matters most is building a structure that protects patients and frees you to focus on clinical care.

Around the office
  • Answering staff questions about policies that already exist.
  • Making minor schedule adjustments when the office manager is unavailable.
  • Stepping in to calm small service frustrations that staff could resolve.
Optical and billing
  • Approving remakes when the issue is mechanical or cosmetic, not prescription-related.
  • Processing exchanges or simple adjustments that fall within your normal policy limits.
  • Handling insurance or billing questions that match the defined guidelines your team already uses.
  • Completing the admin portion of referrals or forms so your only role is the clinical review and signature.
Patient communication
  • Processing contact lens reorders when the prescription is current and the chart shows no recent symptom notes.
  • Answering messages about pickups, tracking, hours, or other general logistics.
  • Resolving small delays, shipping issues, or inventory questions before they reach your desk.

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The ‘What If I’m Out Sick?’ Test for Practice Continuity https://optometry.industry411.com/the-what-if-im-out-sick-test-for-practice-continuity/?utm_source=rss&utm_medium=rss&utm_campaign=the-what-if-im-out-sick-test-for-practice-continuity Tue, 11 Nov 2025 14:16:38 +0000 https://optometry.industry411.com/?p=2914 Cold and flu season is around the corner, but the truth is life can hit at any time and throw even a well-run practice off balance. If you were suddenly out for more than a couple days, what would happen? Exams and prescriptions might pause, but orders, scheduling, billing, and patient communication can keep moving […]

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Cold and flu season is around the corner, but the truth is life can hit at any time and throw even a well-run practice off balance. If you were suddenly out for more than a couple days, what would happen?

Exams and prescriptions might pause, but orders, scheduling, billing, and patient communication can keep moving if your systems are ready for it.

It’s worth thinking realistically about how things would run without you. Consider the self-audit below. Every practice handles passwords and daily responsibilities in its own way, but these steps can help you think about where a backup plan might be useful.

Step 1: Assess delegation

Look at your daily schedule and note which tasks truly require your input. There are probably a few that could be handled by your team with a little guidance or cross-training.

Ask yourself:

Who’s comfortable making quick decisions when something unexpected comes up?

Is the workload balanced so no one feels stretched too thin?

Does everyone know when to take the lead and when to loop you in?

Step 2: Review access and passwords

Even with role-based access in your EHR and vendor systems, there are always a few logins that live only with you. Make a list of what those are and where the credentials are stored.

Check that at least one trusted team member can reach essential non-clinical systems if needed — things like vendor ordering sites, office email, payroll, or other platform’s admin settings. If there are accounts you prefer to keep private, note where credentials or recovery details are stored and who could help access them in an emergency.

It’s the same kind of backup we should have for our personal accounts … yet most of us never quite get around to doing it.

Step 3: Test daily procedures

Pick a normal workday and intentionally pull back from the decisions that don’t technically require you. It’ll quickly become apparent what needs clearer instructions or better documentation. Make a list so you can address it.

Step 4: Communicate the continuity plan

Document and assign what staff should be doing (scheduling, orders, patient calls, and other day-to-day decisions that keep things moving) and what must wait. Write down the essentials and keep in an easy-to-find place, both physically and digitally.

Tips for creating the plan

Make it a simple one-page doc that includes:

  • Delegation of who covers what tasks.
  • Access and password information.*
  • Contact list/info for vendors, labs, and major partners.
  • Clarification on when and how staff should reach you.

*Meaning, provide a short reference list of where access lives (not the passwords themselves) so the team knows who can log in if you’re unavailable.

Further reading: Be Ready for the Unexpected with a Thorough Contingency Plan, Review of Optometric Business

If you’re out for more than a few days, things obviously won’t run as usual. The focus becomes keeping patients updated and your practice organized. As long as patients and staff know what to expect and nothing slips through the cracks, your schedule will bounce back quickly once you return.

Pro tip: Having trouble recalling every little decision that runs through you? You’re not alone! Next week, Optometry 411 will help jog your memory (and possibly lighten your load) with a list of tasks most ODs can delegate confidently. Stay tuned.

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4 Simple Chair Stretches Every OD Should Do Between Patients [Or Right Now] https://optometry.industry411.com/4-chair-stretches-every-od-should-do-between-patients-or-right-now/?utm_source=rss&utm_medium=rss&utm_campaign=4-chair-stretches-every-od-should-do-between-patients-or-right-now Tue, 04 Nov 2025 14:30:30 +0000 https://optometry.industry411.com/?p=2877 Hours at the slit lamp, leaning into charts, and staring at screens can take a real toll over the years. A recent Helio article quotes Robert Swan, MD, of SUNY Upstate Medical University: “The vast majority of residents walk out of there sort of with this mysticism about them that ergonomics matters to other people, […]

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Hours at the slit lamp, leaning into charts, and staring at screens can take a real toll over the years. A recent Helio article quotes Robert Swan, MD, of SUNY Upstate Medical University: “The vast majority of residents walk out of there sort of with this mysticism about them that ergonomics matters to other people, but not me. I’m going to be fine.”

He goes on to say that at least half of those residents will have musculoskeletal productivity loss at some point in their career. Swan was speaking to an audience of ophthalmologists at the time, but the same warning holds true for optometrists. Long hours in static positions put similar stress on your body.

A survey of ECPs found the lower back, neck, and hand/wrist to be the top problem areas. Here are a few simple stretches to help. Why not do them right now?

Neck Retraction aka Chin Tuck

Sit upright in your chair.
Place two fingers on your chin.
Slowly glide your head backward, tucking in your chin until you feel a gentle stretch at the back of your neck.
Keep your head level and use your fingers to keep your chin tucked. Hold for 3 – 5 seconds.
Repeat 10 times.

Shoulder Roll

Sit upright with your shoulders relaxed.
Roll your shoulders up, back, and down in a smooth circular motion.
Keep the movement slow and controlled, avoiding any jerking.
Repeat 10 times in one direction, then 10 times in the other.

Seated Lumbar Twist

Sit tall, cross one leg over the other, and gently twist toward the crossed leg.
Hold for 15 – 20 seconds on each side.

Finger-Point Stretch

Extend your left hand in front of you, palm facing out and fingers pointing downward.
With your right hand pull the fingers gently toward your body, stretching the forearm.
Repeat on the other side.

It’s easy to forget about stretching in the middle of a busy clinic day. Try pairing these with something you already routinely do between patients — like sanitizing your hands — so they start to become second nature.

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