How E-Commerce Platforms Like Bausch + Lomb’s Opal Are Empowering Private...
In today’s optometry landscape, independent practitioners face intense competition from corporate giants, which dominate the market through vertically integrated business models. These large corporations...
Genius Idea: Try This Successful Team-Building Reward System in Your Optometry...
A couple weeks ago, I stumbled upon a podcast produced by Podiatry Today that piqued my interest. In the episode, Dr. Nicole Freels, DPM...
Why Your Optometry Practice Needs NPS (and How To Use It...
If you’re not measuring patient satisfaction in your optometry practice, you’re missing out on one of the simplest ways to grow your business. Patients...
Actionable Steps to Create a Better Work Environment at Your Optometry...
Every good practice relies on the support of a team to provide exceptional patient care. The new year is a good time to evaluate...
The Best Optometry YouTube Channels for ODs
There are two types of people in this world: those who prefer to read an article and those who'd rather watch a video about...
Optometry 411 Top Stories of the Year
It's that time again: Time to reflect on the insights, challenges, and advancements that have shaped optometry. From emerging technologies to expanded scopes of...
A Bad Review Is Not a Verdict. 5 Key Steps To...
Online reviews can make or break a small business. We can't ignore the power of platforms like Google, Yelp, and Facebook, where a few...
5 Proven Optical Promotions To Boost Your Capture Rate
On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The right promotions can...
3 Actionable Ways To Boost Your Optometry Referrals
Paid advertising has its place, but referrals should be an integral part of your optometry marketing plan. Let's talk about three simple ways to...
Stay Ahead: 3 Essential Strategies for Adapting Your Optometry Practice
An aging population plus ever-increasing screen time for all demographics means there is no shortage of need on the horizon. But it's important for...
