Dry Eye Awareness Month: Free DED Resources from Prevent Blindness
July is Dry Eye Awareness Month, a timely reminder to focus on this prevalent condition affecting millions. Prevent Blindness has released valuable resources to...
How E-Commerce Platforms Like Bausch + Lomb’s Opal Are Empowering Private...
In today’s optometry landscape, independent practitioners face intense competition from corporate giants, which dominate the market through vertically integrated business models. These large corporations...
Why Your Optometry Practice Needs NPS (and How To Use It...
If you’re not measuring patient satisfaction in your optometry practice, you’re missing out on one of the simplest ways to grow your business. Patients...
Optimizing Athletic Performance with Sports Vision
As an optometrist, you hold a pivotal role in helping athletes reach their peak performance. While traditional vision care focuses on correcting refractive errors...
5 Proven Optical Promotions To Boost Your Capture Rate
On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The right promotions can...
Optometry 411 Top Stories of the Year
It's that time again: Time to reflect on the insights, challenges, and advancements that have shaped optometry. From emerging technologies to expanded scopes of...
3 Ways Private Label Frames Can Increase Revenue Streams for Opticals
Customization
Private label frames offer a unique opportunity for a practice to curate a collection tailored to its specific patient demographics, at price points that...
Case Study in Optimizing Dry Eye Care: A Pathway to Patient...
Dry eye disease (DED) is a widespread condition significantly impacting patient quality of life. Let’s explore one successful implementation of advanced DED treatments at...
Actionable Steps to Create a Better Work Environment at Your Optometry...
Every good practice relies on the support of a team to provide exceptional patient care. The new year is a good time to evaluate...
Dry Eye: A Gold Mine for Optometrists?
The dry eye epidemic is a significant health concern, which means it's also a burgeoning market ripe with opportunity for optometrists. According to recent...
