The Essential One-Pager Every OD Should Have
A clean, one-page clinic snapshot makes you easy to work with. It tells partners exactly how to send patients, what you can do, and...
Be the Mentor You Wish You Had: Everything To Consider Before...
Most optometry schools expect applicants to complete shadowing hours as part of the admissions process. Some programs formally require them; others strongly recommend them....
OD Due Diligence: Considerations When Launching Ocular Aesthetics
A practical Q&A for ODs exploring new services.
Aesthetics has been getting more and more attention in optometry, especially as ODs fold IPL, RF, and...
Optometry 411 Top Stories of the Year
It's that time again: Time to reflect on the insights, challenges, and advancements that have shaped optometry. From emerging technologies to expanded scopes of...
Dry Eye: A Gold Mine for Optometrists?
The dry eye epidemic is a significant health concern, which means it's also a burgeoning market ripe with opportunity for optometrists. According to recent...
What You Can Stop Approving (and Still Keep Your Practice Running...
If it feels like too many decisions in your practice run through you, you’re probably right. Most ODs end up as the default go-to...
What Are Adaptive AI Intake Forms and Are They Worth Implementing...
AI-powered pre-screening is building steam in optometry. Adoption is not widespread yet, but innovations are most definitely being explored in larger and more tech-forward...
Rethinking Competition in Optometry
We often hear that competition is good for business, and in many ways, it is. It challenges you to improve patient experience, modernize your...
Empowering Independent ODs Against Big Corporations: An Outsider Looking In
This perspective comes from James DeBois, president of JSJD Media, which partners with Eyecare Republic to support independent ECPs.
For more than 20 years,...
Thoughtful Ideas for Paraoptometric Appreciation Month
Paraoptometric Appreciation Month is the perfect excuse to go all in on gratitude. Your team works hard, and September is the time to make...
