Stay Ahead: 3 Essential Strategies for Adapting Your Optometry Practice
An aging population plus ever-increasing screen time for all demographics means there is no shortage of need on the horizon. But it's important for...
Dry Eye Awareness Month: Free DED Resources from Prevent Blindness
July is Dry Eye Awareness Month, a timely reminder to focus on this prevalent condition affecting millions. Prevent Blindness has released valuable resources to...
Actionable Steps to Create a Better Work Environment at Your Optometry...
Every good practice relies on the support of a team to provide exceptional patient care. The new year is a good time to evaluate...
Unleash Your Optical Team’s Inner Fanatic: How Brand Ambassadors Can Supercharge...
Traditionally, optometrists rely on referrals to bring in new customers. But what if you could tap into that same power to transform your entire...
A Bad Review Is Not a Verdict. 5 Key Steps To...
Online reviews can make or break a small business. We can't ignore the power of platforms like Google, Yelp, and Facebook, where a few...
A New Vision for Optometry: Exploring the Integration of Behavioral Optometry
Behavioral optometry is gaining traction as a holistic approach to vision care that addresses the visual system's relationship with overall health and behavior. For...
Expanding Access to Eye Care with Telehealth
Telehealth has revolutionized healthcare delivery, and optometry is no exception. By leveraging technology, optometrists can now reach a wider patient population, improve access to...
The Best Optometry YouTube Channels for ODs
There are two types of people in this world: those who prefer to read an article and those who'd rather watch a video about...
Why Your Optometry Practice Needs NPS (and How To Use It...
If you’re not measuring patient satisfaction in your optometry practice, you’re missing out on one of the simplest ways to grow your business. Patients...
5 Proven Optical Promotions To Boost Your Capture Rate
On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The right promotions can...
