Actionable Steps to Create a Better Work Environment at Your Optometry...
Every good practice relies on the support of a team to provide exceptional patient care. The new year is a good time to evaluate...
The Best Optometry YouTube Channels for ODs
There are two types of people in this world: those who prefer to read an article and those who'd rather watch a video about...
A Bad Review Is Not a Verdict. 5 Key Steps To...
Online reviews can make or break a small business. We can't ignore the power of platforms like Google, Yelp, and Facebook, where a few...
5 Proven Optical Promotions To Boost Your Capture Rate
On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The good news? The...
Resources for Prescribing Oral Pharmaceuticals in Optometric Practice
Expanded scopes of practice in recent years means ODs across the country have authority to prescribe oral medications to treat various eye conditions, which...
3 Actionable Ways To Boost Your Optometry Referrals
Paid advertising has its place, but referrals should be an integral part of your optometry marketing plan. Let's talk about three simple ways to...
Vision Expo West 2024: Stay in the Loop
Vision Expo West begins this Wednesday, September 18, 2024, and Optometry 411 will be there to keep you in the loop!
Did you know that...
The Role of Optometrists in Detecting Systemic Diseases
Optometrists are often the first healthcare providers to detect signs of systemic diseases during routine eye exams — a lot of pathology involves the...
Stay Ahead: 3 Essential Strategies for Adapting Your Optometry Practice
An aging population plus ever-increasing screen time for all demographics means there is no shortage of need on the horizon. But it's important for...
A New Vision for Optometry: Eyecare Republic (ECR)
Hello everyone, Dr. Neal Troyer here, co-founder of Eyecare Republic. Greetings from the exam lane! I want to extend a warm welcome to all...
