Sustainable Eyecare Starts Here: A New Resource for Environmentally Minded ODs...
“Consumers are increasingly conscious about the amount of waste they generate, including the use of plastics associated with contact lenses, frames, and spectacle lenses....
Meeting the Moment: How Optometry Practices Are Adapting to Staffing Pressures
Finding and keeping qualified staff feels harder than it used to, and you're not the only one who's noticed. Staffing and hiring challenges have...
How E-Commerce Platforms Like Bausch + Lomb’s Opal Are Empowering Private...
In today’s optometry landscape, independent practitioners face intense competition from corporate giants, which dominate the market through vertically integrated business models. These large corporations...
Genius Idea: Try This Successful Team-Building Reward System in Your Optometry...
A couple weeks ago, I stumbled upon a podcast produced by Podiatry Today that piqued my interest. In the episode, Dr. Nicole Freels, DPM...
Why Your Optometry Practice Needs NPS (and How To Use It...
If you’re not measuring patient satisfaction in your optometry practice, you’re missing out on one of the simplest ways to grow your business. Patients...
Actionable Steps to Create a Better Work Environment at Your Optometry...
Every good practice relies on the support of a team to provide exceptional patient care. The new year is a good time to evaluate...
The Best Optometry YouTube Channels for ODs
There are two types of people in this world: those who prefer to read an article and those who'd rather watch a video about...
Optometry 411 Top Stories of the Year
It's that time again: Time to reflect on the insights, challenges, and advancements that have shaped optometry. From emerging technologies to expanded scopes of...
A Bad Review Is Not a Verdict. 5 Key Steps To...
Online reviews can make or break a small business. We can't ignore the power of platforms like Google, Yelp, and Facebook, where a few...
5 Proven Optical Promotions To Boost Your Capture Rate
On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The right promotions can...
