3 Ways Private Label Frames Can Increase Revenue Streams for Opticals
Customization
Private label frames offer a unique opportunity for a practice to curate a collection tailored to its specific patient demographics, at price points that...
Sustainable Eyecare Starts Here: A New Resource for Environmentally Minded ODs...
“Consumers are increasingly conscious about the amount of waste they generate, including the use of plastics associated with contact lenses, frames, and spectacle lenses....
3 Actionable Ways To Boost Your Optometry Referrals
Paid advertising has its place, but referrals should be an integral part of your optometry marketing plan. Let's talk about three simple ways to...
5 Proven Optical Promotions To Boost Your Capture Rate
On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The right promotions can...
Enhancing Visual Accessibility in Optometry Offices
Creating an accessible environment in optometry offices is essential to providing equitable care for all patients, including those with visual impairments. Let’s explore how...
A Bad Review Is Not a Verdict. 5 Key Steps To...
Online reviews can make or break a small business. We can't ignore the power of platforms like Google, Yelp, and Facebook, where a few...
Case Study in Optimizing Dry Eye Care: A Pathway to Patient...
Dry eye disease (DED) is a widespread condition significantly impacting patient quality of life. Let’s explore one successful implementation of advanced DED treatments at...
Optometry 411 Top Stories of the Year
It's that time again: Time to reflect on the insights, challenges, and advancements that have shaped optometry. From emerging technologies to expanded scopes of...
A New Vision for Optometry: Exploring the Integration of Behavioral Optometry
Behavioral optometry is gaining traction as a holistic approach to vision care that addresses the visual system's relationship with overall health and behavior. For...
The Best Optometry YouTube Channels for ODs
There are two types of people in this world: those who prefer to read an article and those who'd rather watch a video about...
