3 Ways Private Label Frames Can Increase Revenue Streams for Opticals
Customization
Private label frames offer a unique opportunity for a practice to curate a collection tailored to its specific patient demographics, at price points that...
Meeting the Moment: How Optometry Practices Are Adapting to Staffing Pressures
Finding and keeping qualified staff feels harder than it used to, and you're not the only one who's noticed. Staffing and hiring challenges have...
OD Due Diligence: Considerations When Launching Ocular Aesthetics
A practical Q&A for ODs exploring new services.
Aesthetics has been getting more and more attention in optometry, especially as ODs fold IPL, RF, and...
3 Actionable Ways To Boost Your Optometry Referrals
Paid advertising has its place, but referrals should be an integral part of your optometry marketing plan. Let's talk about three simple ways to...
Sustainable Eyecare Starts Here: A New Resource for Environmentally Minded ODs...
“Consumers are increasingly conscious about the amount of waste they generate, including the use of plastics associated with contact lenses, frames, and spectacle lenses....
How To Take Time Off Without Paying for It Later
Time away from your practice is unavoidable. Vacation, personal obligations, potential prolonged sick days, not to mention continuing education and conferences. A simple plan...
5 Proven Optical Promotions To Boost Your Capture Rate
On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The right promotions can...
What Are Adaptive AI Intake Forms and Are They Worth Implementing...
AI-powered pre-screening is building steam in optometry. Adoption is not widespread yet, but innovations are most definitely being explored in larger and more tech-forward...
Enhancing Visual Accessibility in Optometry Offices
Creating an accessible environment in optometry offices is essential to providing equitable care for all patients, including those with visual impairments. Let’s explore how...
What You Can Stop Approving (and Still Keep Your Practice Running...
If it feels like too many decisions in your practice run through you, you’re probably right. Most ODs end up as the default go-to...
