Optometry 411 Top Stories of the Year
It's that time again: Time to reflect on the insights, challenges, and advancements that have shaped optometry. From emerging technologies to expanded scopes of...
A Bad Review Is Not a Verdict. 5 Key Steps To...
Online reviews can make or break a small business. We can't ignore the power of platforms like Google, Yelp, and Facebook, where a few...
5 Proven Optical Promotions To Boost Your Capture Rate
On the optical side of things, getting patients to commit to in-office purchases can be a bit of a challenge. The right promotions can...
3 Actionable Ways To Boost Your Optometry Referrals
Paid advertising has its place, but referrals should be an integral part of your optometry marketing plan. Let's talk about three simple ways to...
Stay Ahead: 3 Essential Strategies for Adapting Your Optometry Practice
An aging population plus ever-increasing screen time for all demographics means there is no shortage of need on the horizon. But it's important for...
Dry Eye: A Gold Mine for Optometrists?
The dry eye epidemic is a significant health concern, which means it's also a burgeoning market ripe with opportunity for optometrists. According to recent...
Expanding Access to Eye Care with Telehealth
Telehealth has revolutionized healthcare delivery, and optometry is no exception. By leveraging technology, optometrists can now reach a wider patient population, improve access to...
Dry Eye Awareness Month: Free DED Resources from Prevent Blindness
July is Dry Eye Awareness Month, a timely reminder to focus on this prevalent condition affecting millions. Prevent Blindness has released valuable resources to...
Optimizing Athletic Performance with Sports Vision
As an optometrist, you hold a pivotal role in helping athletes reach their peak performance. While traditional vision care focuses on correcting refractive errors...
Unleash Your Optical Team’s Inner Fanatic: How Brand Ambassadors Can Supercharge...
Traditionally, optometrists rely on referrals to bring in new customers. But what if you could tap into that same power to transform your entire...
