Rethinking Competition in Optometry
We often hear that competition is good for business, and in many ways, it is. It challenges you to improve patient experience, modernize your...
The Best Podcasts for ODs
Podcasts are a great way to stay on top of eye care advancements, practice management, optometry life ... all the facets of the field....
Be the Mentor You Wish You Had: Everything To Consider Before...
Most optometry schools expect applicants to complete shadowing hours as part of the admissions process. Some programs formally require them; others strongly recommend them....
Justin Weigel, OD, Addresses “You Can’t Work on Your Practice if...
As optometry practice owners, many of us engage in a constant tug of war between running a successful practice whilst maintaining a healthy work-life...
What Are Adaptive AI Intake Forms and Are They Worth Implementing...
AI-powered pre-screening is building steam in optometry. Adoption is not widespread yet, but innovations are most definitely being explored in larger and more tech-forward...
Sustainable Eyecare Starts Here: A New Resource for Environmentally Minded ODs...
“Consumers are increasingly conscious about the amount of waste they generate, including the use of plastics associated with contact lenses, frames, and spectacle lenses....
Meeting the Moment: How Optometry Practices Are Adapting to Staffing Pressures
Finding and keeping qualified staff feels harder than it used to, and you're not the only one who's noticed. Staffing and hiring challenges have...
How E-Commerce Platforms Like Bausch + Lomb’s Opal Are Empowering Private...
In today’s optometry landscape, independent practitioners face intense competition from corporate giants, which dominate the market through vertically integrated business models. These large corporations...
Genius Idea: Try This Successful Team-Building Reward System in Your Optometry...
A couple weeks ago, I stumbled upon a podcast produced by Podiatry Today that piqued my interest. In the episode, Dr. Nicole Freels, DPM...
Why Your Optometry Practice Needs NPS (and How To Use It...
If you’re not measuring patient satisfaction in your optometry practice, you’re missing out on one of the simplest ways to grow your business. Patients...
